In 1982 we opened our first store in Johnson City TN on W. Market St. and have been serving the area with the best service, quality, and selection ever since. Over the years, we've found some of the best diamond sources from around the world, talked some of the best jewelers from around the country into working for us, and trained our friendly staff to be proficient in all aspects of the jewelry industry.
Extensive Diamond Inventory
We specialize in premium diamond jewelry such as diamond earrings, diamond pendants, and diamond bridal and anniversary rings and bands. We also have an extensive selection of precious and semi-precious colored stone jewelry.
With our vast mounted and loose diamond inventory you can be sure you'll find the perfect diamond, no matter whether you're budget is a couple hundred bucks or tens of thousands of dollars. Give us a call or stop by our store and we will help you find the best diamond tailored for your budget.
Skilled Jewelers on Staff
We have several skilled craftsmen on staff and on site. They can handle any job, whether it's a simple resizing or a complicated custom piece of jewelry crafted by hand. Our phones are answered by the same knowledgeable sales staff that helps customers in our store, and emails are answered promptly
Our salesmen and GIA graduate diamond grader will help remove the mystery from the diamond buying process and are dedicated to helping you find the diamond of your dreams.